CTR Calculator
Calculate the click-through rate (CTR) of your online ads. Enter your impressions, clicks, and optional cost data to get a full performance analysis of your campaign.
Ad Performance Data
Cost Data (optional)
$
$
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Results
0.00%
Click-Through Rate (CTR)
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Total Impressions
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Total Clicks
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Cost Per Click (CPC)
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CPM (per 1,000)
| Non-Clicks (Missed) | -- |
| Cost Per Impression | -- |
| ROI | -- |
CTR Performance
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Note: Average CTR varies by ad type -- display ads ~0.35%, search ads ~1.9%, email ads ~10-20%. Compare your CTR against similar ad formats for meaningful benchmarking.
CTR Industry Benchmarks
Compare your click-through rate against industry averages to understand how your ads are performing.
| Ad Type | Average CTR | Good CTR | Rating |
|---|---|---|---|
| Display Ads | 0.35% | > 0.5% | Low Volume |
| Google Search Ads | 1.91% | > 3% | High Intent |
| Facebook / Social Ads | 0.90% | > 1.5% | Engagement |
| Email Campaigns | 2.50% | > 5% | Direct |
| Rich Media / Video Ads | 0.50% | > 1% | Awareness |