CTR Calculator - Elementor Compatible

CTR Calculator

Calculate the click-through rate (CTR) of your online ads. Enter your impressions, clicks, and optional cost data to get a full performance analysis of your campaign.

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Fill in the values and click Calculate to analyze your ad performance
Ad Performance Data
Cost Data (optional)
$
$
📊 Results
0.00%
Click-Through Rate (CTR)
--
Total Impressions
--
Total Clicks
--
Cost Per Click (CPC)
--
CPM (per 1,000)
Non-Clicks (Missed) --
Cost Per Impression --
ROI --
CTR Performance --
Note: Average CTR varies by ad type -- display ads ~0.35%, search ads ~1.9%, email ads ~10-20%. Compare your CTR against similar ad formats for meaningful benchmarking.
CTR Industry Benchmarks
Compare your click-through rate against industry averages to understand how your ads are performing.
Ad Type Average CTR Good CTR Rating
Display Ads 0.35% > 0.5% Low Volume
Google Search Ads 1.91% > 3% High Intent
Facebook / Social Ads 0.90% > 1.5% Engagement
Email Campaigns 2.50% > 5% Direct
Rich Media / Video Ads 0.50% > 1% Awareness